Paid Media
Maximize your reach and ROI with our Paid Media strategies
From precise ad-campaigns to in-depth analytics, we optimize every dollar spent to deliver real impact. Discover how to convert clicks on clients with BLUNOTT.
Social Media Advertisement:
Facebook Ads
- Formats: Advertisement of Image, video, Image Carousel, Multimedia Presentation, Collection Ads, among others.
- Segmentation: Detailed and accurate based on demographics, interests, behaviors, location, etc.
- Objectives: Brand recognition, generation of leads, traffic, conversions, among others.
- Location: Appears in your news feed, stories, sidebars and more.
Instagram Ads
- Formats: Image ads, video, carousel, stories, shopping ads, among others.
- Segmentation: Similar to Facebook, since it is owned by Facebook.
- Objectives: Similar to Facebook, focusing on visual creativity and participation
Twitter Ads
- Formats: Promoted Tweets, promoted trends, promoted accounts.
- Segmentation: By intereses, location, keywords, specific followers, among others.
- Objectives: Participation clicks, conversations, brand interaction.
Linkedin Ads
- Formats: Sponsored Ads, Sponsored Messages, display ads.
- Segmentation: By professional data such as position, industry, company size.
- Objectives: Leads Generation, hiring, participation with con professional content.
Google Advertising (SEM - Search Engine Marketing):
Google Ads
- Formats: Text ads, display ads, shopping ads, video ads.
- Segmentation: By Keyword, location, device, user behaviour.
- Objectives: Clicks, conversations, impressions, calls, store visits.
- Location: Search Results, associated website, YouTube videos, mobile apps.
Google Shopping
- Formats: Product ads that appear in search results.
- Segmentation: Based on a product catalog and e-commerce data.
- Objectives: Direct product sales.
Youtube Ads
- Formats: Video ads that play before, during and after YouTube videos.
- Segmentation: By interest, demography, display behavior.
- Objectives: Brand visibility, interaction, conversations.
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